Peg’s Hardware

Gretchen Meyers

PEG'S HARDWARE

Products: Demi-fine jewelry
Location: East Aurora
Founded: 2012

10-second summary: Timeless jewelry with nods to contemporary and classic styles, made with 14K gold-filled, sterling silver, Czech glass and naturally sourced semi-precious stones.

Personal anthem(s): Khruangbin. “Two people, very easy listening,” Gretchen says. “I put it on a lot when I have appointments – it’s friendly to all – and we used to listen to it while we were in production.” Also on the playlist? Podcasts! Armchair Expert and How I Built This are among those that make the cut.

Why this medium?

While she started her business at age 31, “I’ve always loved and had a fascination with jewelry,” Gretchen says. “I’m not sure why, but I have either collected it or coveted it from afar. As a kid, I can remember taking out my mom’s jewelry boxes, trying on all the necklaces, bracelets and rings, studying them, then putting it back and doing it again and again and again as the years went on.”

One of Peg's Hardware's Capri earrings, hanging from a model's ear.

On finding inspiration:

“I am a big art fanatic,” she says. “Going to galleries, seeing peoples’ process and end results, their takes on a subject … that is for me, the biggest thing. I view my product as wearable art.” 

Feels happiest when:

“I sit down and try to conceptualize a new line. What does the output look like? What am I able to do? I’m constantly trying to push the bounds of cold connection … late at night, when it’s quiet and I’m just creating with no distractions, I find myself to be my happiest in that creating space.” 

Feel-good fact:

The name Peg’s Hardware is a tribute to Gretchen’s grandmother. Peg gave a 14-year-old Gretchen a $100 bill to invest in jewelry materials and tools – making Peg a very early investor.

Bonus fun fact: Gretchen thinks that the Blair Ear Jackets would be Peg’s most likely go-to. “Pearl-related, for sure … she was a very classic, old-school lady.” 

I’ve lost count of how many Peg’s Hardware pieces I own. Let’s just call it a collection. And my mom’s collection is even bigger.

– Dani

3 things we <3

Haaaaaave you worn a pair of Pinnies?

Iykyk – and given their popularity, it seems like *a lot* of people know.

Trends may change, but these pieces never go out of style.

Gorgeous, hand-hammered fluid shapes and clean lines, all made from durable, high-quality materials.

A confidence-boosting cheat code <3

Each piece makes it easy to feel chic and put together at a special event, date night or grocery run.

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    della earring

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