Peg’s Hardware

✨ Products: Demi-fine jewelry
✨ Made in East Aurora
✨ Founded in 2012

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Timeless jewelry with nods to contemporary and classic styles, made with 14K gold-filled, sterling silver, Czech glass and naturally sourced semi-precious stones.

While she started her business at age 31, “I’ve always loved and had a fascination with jewelry,” Gretchen says. “I’m not sure why, but I have either collected it or coveted it from afar.

As a kid, I can remember taking out my mom’s jewelry boxes, trying on all the necklaces, bracelets and rings, studying them, then putting it back and doing it again and again and again as the years went on.”

On finding inspiration:

“I am a big art fanatic,” she says. “Going to galleries, seeing peoples’ process and end results, their takes on a subject … that is for me, the biggest thing. I view my product as wearable art.” 

Her happy place? “When I sit down and try to conceptualize a new line. What does the output look like? What am I able to do? I’m constantly trying to push the bounds of cold connection … late at night, when it’s quiet and I’m just creating with no distractions, I find myself to be my happiest in that creating space.” 

The name Peg’s Hardware is a tribute to Gretchen’s grandmother. Peg gave a 14-year-old Gretchen a $100 bill to invest in jewelry materials and tools – making Peg a very early investor.

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  • della earring

    della earring

    $42.00
  • large two-tone link earring

    large two-tone link earring

    $42.00
  • muse hoops

    muse hoops

    $34.00
  • gem huggies

    gem huggies

    $34.00
  • daisy studs

    daisy studs

    $14.00
  • 1 reviews

  • velvet ribbon bow earring

    velvet ribbon bow earring

    $35.00
  • bow threader earring

    bow threader earring

    $52.00

    1 reviews

  • two-toned bangle set

    two-toned bangle set

    $170.00
  • capri earrings

    capri earrings

    $78.00
  • sol earrings

    sol earrings

    $58.00

Haaaaaave you worn a pair of Pinnies?

Iykyk – and given their popularity, it seems like *a lot* of people know.

Trends may change, but these pieces never go out of style.

Gorgeous, hand-hammered fluid shapes and clean lines, all made from durable, high-quality materials.

A confidence-boosting cheat code <3

Each piece makes it easy to feel chic and put together at a special event, date night or grocery run.